One of the most highly anticipated entrants to the OTT direct-to-consumer streaming world made it official on Wednesday. In a streaming presentation reminiscent of its traditional Upfront style, Discovery, Inc. announced that discovery+ will officially launch in the U.S. on January 4, 2021. Two versions of the service will be available to consumers in the U.S.: an ad-free version at $6.99/month and an “ad lite” version that will include five minutes of ads per hour at $4.99/month. The service will roll out to more than 25 countries over the next year offering a variety of subscription options depending on the circumstances of each market, but all in the range of the U.S. model.
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