Amid Chelsea's warehouse-chic event space, Second Floor, Veritonic gathered the audio intelligentsia last week to explore advancements in measurement made by content makers, marketers and agencies. Options to engage consumers with audio products continue to expand beyond traditional radio to streaming audio, podcasting, smart speakers and meta-environments, demanding marketers go beyond traditional commercials to create sonic landscapes that both signify and amplify their brand message. Enter Veritonic, an on-demand audio measurement platform for creative effectiveness that has been providing its global clients with turn-key metrics backed by an impressive normative performance database for the past seven years. The Veritonic-hosted "summit" was an opportunity for the company and its clients to share learnings with the broader industry.
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