Stacey Lynn Schulman oversees all strategy, analytics and research for the Katz Media Group, leading a team of professionals across the Katz Radio (KRG) and Katz Television (KTG) divisions to provide world-class audience and consumer analytics for Katz partners, advertisers and agencies. Schulman is focused on developing new insights, techniques and approaches that bring additional revenue into the radio sector and expand the target-ability of broadcast television.
Schulman joins Katz from TVB, the television station marketing association, where she served as Chief Research Officer responsible for driving insights on the value of Local Broadcast Television. Prior to TVB, Schulman served as Senior Vice President at Turner Broadcasting where she oversaw sales and marketing research across Turner's entertainment and sports brands and their digital extensions. Schulman joined Turner from The Interpublic Group where she was the President of the holding company's Consumer Experience Practice. Prior to Interpublic, Schulman served as Executive Vice President, Director of Global Research Integration for Initiative, a media agency within the Interpublic family. Schulman's work at Interpublic was most well-known for an exclusive partnership with the Massachusetts Institute of Technology (MIT), which resulted in breakthrough research on a number of key industry issues, including consumer behavior, interactivity and media convergence. In 2002, Schulman delivered the opening presentation at the ESOMAR (World Association of Opinion and Market Research) conference in Cannes, France, which featured the MIT research. Her follow-up research was awarded Best Paper honors at the ESOMAR Audience Measurement conference in 2005. She was most recently honored as the Gold Medal recipient in the Innovation category at the ARF’s Great Mind Awards in 2012.
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