Four years ago, the promise of smart speakers was exciting, but the voice assistant tech that powered them was still nascent and offered a clunky, inconsistent user experience. As more consumer research has surfaced, the tech is slowly changing and enabling a new wave of design and experimentation from organizations like NPR, which just last month released its latest smart speaker offering, the "Wait Wait Quiz." Based on NPR's popular podcast, "Wait Wait…Don't Tell Me!," the interactive quiz challenges the audience's knowledge of news and quirky headlines and reflects NPR's commitment to creating content native to voice-activated devices. It's also a show of National Public Media's (NPM) commitment to supporting NPR sponsors entering the voice ecosystem with innovative sponsorships that capitalize on the devices' interactive capabilities and NPR's growing reach on the platform.
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