Alli Romano is a media pro who has covered digital media, radio, and broadcast and cable TV for industry publications including Inside Radio, Broadcasting & Cable, TVNewscheck.com, and Multichannel News. She has also worked as a digital producer and content manager for FoxSports.com and NBA.com, as well as a web design firm and an educational institution. While writing is her preferred medium, Alli has also voiced hundreds of radio commercials for small businesses and non-profits in her adopted hometown of Ithaca, New York.
Consumers are rethinking their cable subscriptions and satellite dishes when it comes to receiving their entertainment content. Thanks to advances in digital technology and data bandwidth, there are more ways than ever to consume premium video at home and on the go. Consumers are using digital tuners in larger numbers to pick up broadcast stations, signing up for SVOD (subscription video on demand) services like Netflix or Hulu and subscribing to vMVPDs (virtual multichannel video programming distributors), which provide a true “cord cutting” experience and stream broadcast and cable networks over a broadband connection, like DirecTVNow, YouTubeTV or Hulu Live. How is the industry understanding these trends and, of more importance, monetizing them?
Talk about getting a front seat to the action: A&E;'s police documentary series Live PD follows law enforcement in eight cities, live for six hours over Friday and Saturday nights to a growing following. At a time when viewers are time-shifting and binge-watching TV to fit their schedules, Live PD, now in its third season, is a rare event deserving of appointment viewing status.
As podcasting gains popularity with listeners and brands, one hit NPR podcast is thinking about how to support the community that has developed around it. NPR's popular entrepreneur podcast, How I Built This, inspired the inaugural How I Built This Summit, a business-focused live event designed to unite, engage and empower entrepreneurs.