Alli Romano is a media pro who has covered digital media, radio, and broadcast and cable TV for industry publications including Inside Radio, Broadcasting & Cable, TVNewscheck.com, and Multichannel News. She has also worked as a digital producer and content manager for FoxSports.com and NBA.com, as well as a web design firm and an educational institution. While writing is her preferred medium, Alli has also voiced hundreds of radio commercials for small businesses and non-profits in her adopted hometown of Ithaca, New York.
Audio continues to burnish its reputation as the it-medium (for one take, check out New York Magazine’s recent feature on the “gold rush” of podcasting), but can this hot streak be sustained? When it comes to taking the temperature of this industry, who better to go to for insights than one of its leading voices, Radio Advertising Bureau President and CEO Erica Farber (pictured above). Of course, it is Farber’s job to advocate for the medium, and she finds that as she travels the country audio is all anyone wants to discuss, including smart speakers, podcasting, in-car audio and, yes, radio.
If you listened to audio executives at the recent RAIN Summit in New York, many declared 2019 is going to be the "year of audio." Their predictions called for a banner year where advertisers up their spending and consumers tune in at record levels. Cadence13's Senior Vice President of Digital Strategy and Analytics, Jay Green, believes that "2019 overall will see the continued growth of podcasting as it stands alongside -- not under -- streaming music, broadcast, video and display."
When I get behind the wheel, I face the same quandary as many of my fellow drivers: What to listen to? I can choose from a dizzying array of choices, from SiriusXM and its Pandora division to iHeartRadio to, of course, AM/FM radio. I can plug in my iPhone and stream my favorite podcasts and playlists. And I can control it all through voice commands. Sometimes, I admit, I'll turn everything off because I just can't decide what to use. For this -- the first column in my new semi-monthly series on the audio and radio industries -- let's talk audio and cars.