Media organizations and brands alike should take note: While smart speaker ownership continues to grow at a rapid clip -- up 78% in just a year according to the Spring 2019 Smart Audio report from Edison Research and NPR -- more are expressing concern about security. New owners have shiny new toy syndrome. But here's the rub: There's an overall increase in concerns about privacy.
NPR/Edison Research: With Smart Speaker Market Growth, Privacy and Security Concerns Grow Too
![NPR/Edison Research: With Smart Speaker Market Growth, Privacy and Security Concerns Grow Too](/media/articles/Alexa_couch.png.550x380_q85_box-0%2C0%2C1920%2C1332_crop.png.webp)