In the world of media measurement, there is arguably nothing more valuable to advertisers than delivering on their KPIs (key performance indicators). For Betsy Rella (pictured at top), Vice President of Research and Data for New York Interconnect (NYI), measurements based on TV and digital audience-based targeting as well as tracking attribution are the core essentials for demonstrating ROI.
NYI's Betsy Rella on the Value of Audience-Based Marketing
![NYI's Betsy Rella on the Value of Audience-Based Marketing](/media/articles/Betsy_Rella_headshot_2020.jpg.550x380_q85_box-0%2C888%2C3781%2C3513_crop.jpg.webp)