In the classic film Field of Dreams, Ray Kinsella believes 'If you build it, he will come'. But what if the 'he' is The Target Audience. If you develop a platform that features the sizzle of addressable but delivers the meat & potatoes of Linear TV, will the audience be there? New York Interconnect believed in the possibility and has proven it with its new Linear + data and attribution platform that closes the campaign loop and proves ROI. I spoke with NYI's Director of Addressable Sales, Jim McGraw, to investigate further.
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