Odds Now Favor Competition in U.S. TV Ratings: Part 5 – Bill Harvey

Why Competition Never Possible Before is Now Likely amp8212 A MultiPart Series Read Parts 14 here Nielsenamp8217s TV audience measurement system has proven itself invulnerable to competition for the better part of a century What has changed today that makes competition more likelyFundamentally Nielsen itself has changed Those changes were discussed in Part 2The competition has also changed Those changes were discussed in Part 3 and Part 4In the final installments of this series of posts we will look to the possible future and make some suggestions about what the industry can do to get the most value out of its US TV ratings services First some predictions about the directions in which the players might be going amp8212 what they have already announced plus some suppositionsWe were amused to see this slide in a recent Forrester presentation showing some of the players moving in to attack position on NielsenPresumably the dark boat at far right with unseen label is Symphony Advanced Media since the Forrester report contained extensive coverage on that company as well as TRA and the others covered here Forrester correctly identified all the other players besides SymphonyAM that figure into the future of US TV ratings Hereamp8217s our own slide summarizing where things stand today in the faceoff between the Nielsen battleship and the circling PT boats The slideamp8217s thumbnails of each player sum up what is widely known about each oneNielsen is the incumbent monopoly currency but is weakening its product advantage with fusion comScore has been eroding Nielsen for some time but only on the digital front despite significant development of its own TV data using settop box and PPM Rentrak has been nibbling away at Nielsen in local measurement and TRA has been positioned as a supplement rather than a replacement for Nielsen Symphony Advanced Media and Simulmedia have not announced their intentions with regard to Nielsen other than the fact that Simulmedia is a customer of Nielsenamp8217sIn the next post our own assessment of what each of these companies does that is the most valuable Bill Harvey is a wellknown media researcher and inventor who cofounded TRA Inc and is its Strategic Advisor His nonprofit Human Effectiveness Institute runs his weekly blog on consciousness optimization Bill can be contacted at billbillharveyconsultingcomRead all Billamp8217s MediaBizBloggers commentaries at In Terms of ROICheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates at MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentariesImage at top courtesy of freedigitalphotosnet

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Odds Now Favor Competition in U.S. TV Ratings: Part 5 – Bill Harvey

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Odds Now Favor Competition in U.S. TV Ratings: Part 5 – Bill Harvey

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