Official 2014/15 Advertising Spending Data & Forecast

Ad Spending Grows 41 in 2014 21 Growth Forecast in 2015 Legacy Ad Spend to Decline 51 in 2015Scroll down for Jack Myersamp8217 analysis belowMyersBizNet TomorrowToday 2015Official Marketing Advertising Spending Data ampamp Forecasts 2014 2015Above the Line Advertising OnlyUPDATED 121514amp160amp160 Data reportedamp160 in 000000amp160amp160amp160amp160quotLegacyquot refers to revenues generated for traditional nondigital advertising and marketing spend within each category20142015 Change ChangeAbove the Line Advertisingamp160amp160amp160amp160Broadcast Network TVamp16013192562718731Legacy06173345816328Digital22019232502403CableSatellite Network Televisionamp16033270060727205Legacy26256590825454Digital20013473001751Local ampamp National Spot Broadcast TV992308011220497Legacy982203012319321Digital12010501201176LocalRegional Cable TV All Platforms815247734865Legacy805076824660Digital100171200205Broadcast Syndicationamp160332287502172Legacy402166602036Digital100122120136Digital PlaceBased Video Media excl cinema14969621029Cinema Advertising All Platforms7074335769Legacy7074235768Digital15011501Online Originated Video Content Advertisingamp16068023056003688Interactive VOD ampamp Addressable TV Advertising800229800413Terrestrial Radioamp16021157481815460Legacy32144533613933Digital12012941801527Internet Originated Audio38012193501646Newspaper Advertisingamp16051234173222675Legacy90183378216833Digital12050801505842Consumer Magazines Advertisingamp16062153992515016Legacy92132456812344Digital18021552402672OutofHomePlaceBased excl Cinema ampamp DOOHV017647337903Legacy126998187124Digital160649200779Media Directed SocialPromotionSponsorshipsNative160912312010218Branded EntertainmentProduct Placement507537407838Online Originated Display Banner Advertising137497607047Mobile ampamp Apps Advertising incl Mobile Search680696572011979Videogame AdvertisingVirtual Currency11017771201990Total AbovetheLine Advertisingamp1604117745121181141amp160amp160amp160amp160amp160MyersBizNet is releasing its 2014 legacy and digital advertising spending data for 19 media categories estimating 41 growth in total ad spending for 2014 declining to 21 growth in 2015 Excluding digital media MyersBizNet estimates advertising spend would have increased only 05 in 2014 with declines of 40 projected for 2015 Further exclusion of social and native advertising results in a 2014 downturn of 04 and 51 in 2015 MyersBizNet members will be receiving the full detailed report this week via email and it is available HERE We will be highlighting specific media category forecasts in future membersonly reportsThe MyersBizNet data is unique among forecasters in its reporting of both legacy and digital ad spending with television print outofhome and radio media Broadcast network television legacy ad spending for example is estimated to have declined 06 in 2014 while digital ad spending with broadcast networks increased 220 resulting in an overall increase of 13 for a total 19256 billion Other leading forecasters and analysts typically measure only legacy ad spending resulting in a significant underreporting of actual spending in each media categoryCable television networks generated 33 increases in 2014 reflecting 26 growth in legacy spending and 20 gains in digital ad spend Network cable growth is forecast by MyersBizNet to slow considerably in 2015 with overall ad spending increases of only 07 including 30 gains in cable network digital ad spend and a decline in cable network legacy ad spend of 08Both newspaper and consumer magazine advertising declined significantly in 2014 but MyersBizNet forecasts that declines will slow in 2015 with both media offsetting some declines with 150 and 240 growth respectively in digital ad spend Legacy newspaper advertising is estimated to have declined 90 in 2014 with consumer magazines39 legacy ad spend declining 92 Overall newspaper ad spending shrunk by 51 and magazines by 62 In 2015 total newspaper ad spend is projected to decline 32 and magazines by 27 This slowdown in a difficult year for advertising overall suggests that digital advertising growth and especially digital video advertising is growing at the expense of televisionMyersBizNet estimates online originated video content advertising grew 680 in 2014 and will increase another 600 to 37 billion in 2015 Online originated display advertising is estimated at 75 billion in 2014 reflecting 13 growth with declines of 60 forecast for 2015 Mobile advertising grew 68 in 2014 to nearly 70 billion with 720 mobile advertising growth forecast for 2015According to the MyersBizNet report radio advertising legacy and digital declined 21 in 2014 and is forecast to decline 18 in 2015 Outofhomeplacebased advertising excluding digital placebased video and cinema grew 01 in 2014 and is forecast to increase 33 next yearOther media categories included in the MyersBizNet data include national and local spot television localregional cable TV national broadcast syndication digital placebased video cinema interactiveVODaddressable advertising internet originated audio media directed socialpromotionsponsorshipsnative branded entertainmentproduct placement and videogame advertising This data includes political Olympics and World Cup spendingMyersBizNet applies primary research and 20years of market insights to the aggregated averages of data and forecasts provided by multiple analysts media companies and agency forecasters Our forecasts are based primarily on proprietary market intelligence The full MyersBizNet data and forecasts includes historic data to 2000 and forwardlooking forecasts to 2020 The report also includes Hispanic media and ten belowtheline promotion and shopper marketing categoriesTotal belowtheline advertising is estimated to decline 30 in 2014 and 23 in 2015

CLICK TO DOWNLOAD THE MYERS REPORT RESEARCH & WHITEPAPERS

Official 2014/15 Advertising Spending Data & Forecast

Author

Publish date

Channel

Archived in

Jack Myers

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

More Videos:

CLICK TO DOWNLOAD THE MYERS REPORT RESEARCH & WHITEPAPERS

Official 2014/15 Advertising Spending Data & Forecast

Enjoying This Commentary? There's More to Love

Jack Myers

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

The payment was successful

Cookies