Official Marketing / Advertising Spending Data: 2011-2012 for 57 Categories

Click Here to Download the Jack Myers Official Marketing Advertising Spending Data 20092020Official Marketing Advertising Spending Data 20112012 for 57 CategoriesJack Myers Media Business Reportamp160Official Marketing Advertising Spending Dataamp160UPDATED 0262012amp160amp160amp160 Data reportedamp160 in 000000amp160amp16020112012amp160 Change Share Change Shareamp160amp160amp160amp160amp160amp160amp160DirecttoTrade PromotionSlotting Allowances2417012929000170129288Consumer Sales PromotionCoupons2614368924521140629238Traditional3214132898430137088975Digital600236116500354125Direct Mail EMail Marketing All Platforms6947596811034270672Traditional804443693412039104916Digital120316066140360284Newspaper Advertising Print All Platforms812734947282659045Traditional106239648765522646852Digital14533861241653944148Local ampamp National Spot Broadcast TVAll Platforms10920721351512384940Traditional1161998096415122997964Digital1407413615085236CableSatellite Network Television All Platforms832243838902445741Traditional80216419648523481960Digital1757973622597640Broadcast Network TV All Platforms151876232501970833Traditional05178249503218395933Digital25093850400131367ExperientialEvent Marketing001845031251891132Consumer Magazines Advertising Print All Platforms121659428021655928Traditional01154239292515038908Digital200117071300152292Terrestrial Radio All Platforms111615928461689529Traditional02153989533215890941Digital22076147320100559Search Marketing OnlineMobile17014622251201637728Yellow Pages Print Digital781111819831019417Traditional9589868081107998785Digital002132192302196215Media Directed SocialPromotionSponsorships701219421751310922Branded EntertainmentProduct Placement5083951445877315OutofHomePlaceBased excl Cinema ampamp POI3466191140688412BusinesstoBusiness Magazines Print All Platforms4560811075562410Traditional6056499291005084904Digital2004327125054096Online Originated Display Advertising200629011150723312LocalRegional Cable TV All Platforms0247570893519809Traditional054637975905054972Digital1201202520014428Offline Public Relations3543770720429007Broadcast Syndication All Platforms6424230413239104Traditional622337965202290958Digital120863517510142Custom PublishingSite Development Print ampamp Digital0816980305170603Traditional651309771651224718Digital250389229240482282Social MarketingWOMConversational Marketing400168003600268805Videogame AdvertisingVirtual Currency240129502400181303Mobile ampamp Apps Advertising400127902320168903Cinema Advertising All Platforms42708011672001Traditional4270799916719999Digital80101120101PointofInfluenceGPS POI MultiPlatform1207480112083801SatelliteInternet Originated Radioamp1601704510122055001Online Originated Video Content Advertisingamp16092667501750118102Interactive VOD ampamp Addressable TV Advertising400700070011900TOTAL US Only025873671000085918091000Source Jack Myers Media Business Reportamp169 copyright 2012amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160Media Advisory Corp Inc Jack Myers and employees accept no responsibility for any actions taken as a result of this forecast 20112020 are estimates Myers Data has been recalibrated in 2010 to reflect updated industry insights plus a proprietary calculation of the share of digital revenues being invested in each legacy medium New categories have been added Direct mailemail data has been recalibrated to reflect new industry information The traditional separation of above and below the line budgets has been eliminated This data should not be used in comparison to prior Myers economic reports for 2009 and prior years but should be presented independently to prior forecasts and marketing spending estimates Facebook display ads included in display category This forecast excludes Olympics but includes NFL NCAA and other sports programmingReferences Barclays Capital BIAKelsey CAB Carat Credit Suisse Deutsche Bank Equity Research DMA eMarketer Goldman Sachs GroupM IAB JPMorgan Chase Kantar Research Magna Global Morgan Stanley MPA Needham ampamp Co Nielsen Nomura PricewaterhouseCoopers RAB TvB UBS Veronis Suhler Stevenson Communications Industry Forecast Wachovia Wedbush Zenith OptimediaYou are receiving this email as a corporate subscriber to Jack Myers Media Business Report Redistribution in any form except among approved individuals within your company is prohibited As a subscriber you have full access to all archives and reports at wwwjackmyerscom If you require your ID and password contact maryannjackmyerscom

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Official Marketing / Advertising Spending Data: 2011-2012 for 57 Categories

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Official Marketing / Advertising Spending Data: 2011-2012 for 57 Categories

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