The latest survey by the media consultancy ID Comms on the degree to which advertisers trust their media agencies showed the lowest numbers yet with only 10% of advertisers rating trust in their media agency as "high" or "very high." Forty percent say that the level of trust is "low" as against 29% a year ago. None of this should have been of any surprise to anyone, except for those agency CEOs pining for the past who thought "this trust thing" would just blow over.
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