As we have commented numerous times before these are not the happiest of times for many in the media agency community. The network agencies stand accused of having lost the trust of their advertisers; of not doing enough to simplify the online media buying process; of putting their own interests ahead of their clients, and on and on. We all know the consequences of this lack of trust: The vast number of accounts in review out of the US and the ANA investigation are both connected to the whole sorry mess.
Online Ad Issues: Sir Martin Sorrell Moves the Needle
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