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Online Ads: Views and Viewability

Online Ads: Views and Viewability

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Brian Jacobs photo

Brian Jacobs

Publish date

July 08, 2015

Channel

The Cog Blog
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The debate around what constitutes “viewability” has been around for a while, which is strange as in one sense it’s really pretty obvious, even non-contentious. If an ad cannot be viewed then it has zero value. It therefore stands to reason that advertisers will only pay for ads that can be viewed.

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Brian Jacobs photo

Brian Jacobs

Brian Jacobs spent over 35 years in advertising, media and research agencies including spells at Leo Burnett (UK, EMEA, International Media Director), Carat International (Managing Director), Universal McCann (EMEA Director) and Millward Brown (EVP, Global... read more

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