About MediaVillage
About Our Business
Sign In Sign Up
Advancing Diversity Honors 2019
Jan 9th, 2019 CES
Advancing Diversity Honors 2019 View details
Media Village logo
Sign In Sign Up
  • Home
  • Insider InSites
  • Our Journalists
  • MediaBizVillages
  • MediaBizBloggers
photo Brian Jacobs July 08, 2015

Online Ads: Views and Viewability

Channel The Cog Blog
Click here to view the photos
1 8 1

The debate around what constitutes “viewability” has been around for a while, which is strange as in one sense it’s really pretty obvious, even non-contentious. If an ad cannot be viewed then it has zero value. It therefore stands to reason that advertisers will only pay for ads that can be viewed.

AlertMe
Page of Prev Next
1 8 1

Brian Jacobs

Brian Jacobs spent over 35 years in advertising, media and research agencies including spells at Leo Burnett (UK, EMEA, International Media Director), Carat International (Managing Director), Universal McCann (EMEA Director) and Millward Brown (EVP, Global... read more

ADVERTISEMENT

Most Shared

  •
    Why Doesn't Your Ad Have A Female Voiceover? It Should.
  • Alicia Witt on Becoming a Hallmark Holiday Tradition
  • Brant Daugherty Joins the Hallmark Family in "Mingle All the Way"
  • Univision and Pepsi: Leading the Way to Hispanics and Business Growth
  • Stuart Elliott: Is Madison Avenue History Repeating Itself?
Media Village logo

1 8 1
MyersBizNet, Inc.
Jack Myers TomorrowToday Economics / TV / Video Download / Lunch at Michael's / Wall St. Village / AdTech Village / CMO Village / Audio InSites Village / Creativity Village / Auto InSites Village
Company
  • About Us
  • Contact Us
  • Editorial Guidelines
  • Privacy Policy
  • Terms of Use
  • Official Sweepstakes Rules
  • Partner Showcase
Follow us
Our reports

Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast.

Get our reports
GET IN TOUCH

We'd like to hear from you! Call us, send us an email or request a meeting.

Contact Us
Receive e-mail News & Updates

Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

Sign Up