It takes some doing to keep a secret like this. For close to one year Viacom, Turner and Fox have been working together to build a three-corporation consortium for accepting third- and first-party datasets for use as guidance in the sales marketplace. They announced their joint effort at an event last week in New York City to an audience of advertisers, clients, suppliers and journalists.
OpenAP Unveiled
![OpenAP Unveiled](/media/articles/multiple_screens_shutterstock_326613869.jpg.550x380_q85_box-140%2C0%2C860%2C500_crop.jpg.webp)