Outsourcing Control

Apps like Moments and Offtime help people measure and manage distracting smartphone usage Google is working on a new mobile feature to look at photos of your meal and estimate the number of calories The US Department of Transport is researching incar alcohol sensors to prevent drunk driving And consumers are eager for these kinds of developments amp160in fact according to our Culture Vulture research 42 of Americans agree that amp8220I would like a trusted company to help simplify my daily lifeamp8221amp160At Mindshare weamp8217re partnering with Lightwave to find new and interesting ways to use biometric data through wearables amp160using things like your heart rate body temperature and more to improve experiences For instance if youamp8217re at a dance party the DJ could look at that data to see if he needs to change up the musicAt the Cannes Lions International Festival of Creativity weamp8217ll look at the biometric data of attendeesamp160and then analyze it for a seminar on June 25 If youamp8217re around stop by our Monday raffle to win a free Apple Watchamp160or download a special app to your iPhone via LightwaveappcomThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillage management or associated bloggersamp160

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Outsourcing Control

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The Ad Council, Huntsman Mental Health Foundation and Amazon Announce “The Mind Set” to Support Mental Health - Ad Council InSites

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Outsourcing Control

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