Nidia Serrano (pictured at top) is the Audience Marketing Director at Pandora and a champion of diversity and inclusion. She shared her multicultural marketing expertise, her passion for storytelling, and how she educates the industry on consumer behavior. With a Binghamton University Bachelor's degree in sociology, the study of human interaction, Nidia says her introduction to media, marketing, and advertising was a "happy accident." "Sociologists are constantly studying social problems and conducting research to find solutions. Media plays a role in sociology as it influences human interaction as well as our collective consciousness." Over the course of her career, Nidia held a number of Multicultural roles across agencies within WPP and Publicis Groupe before joining Pandora.
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