We seem to have hit peak media. Times change; principles don't. The trick is still to put the right message in front of the right people, at the right time and at the right price. These days we are so focused on points two, three and four on that list that we spend less time worrying and thinking about point one.
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Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more
