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About Us

Pepsi on “Empire”: Coolest. Sponsor. Integration. Ever.

Author

Ed Martin

Publish date

Channel

TV / Video Download

Archived in

Ed Martin Report

Call it the wave of the future, or a blast from the past. Pepsi’s sponsorship of Fox’s hit primetime serial “Empire” became virtually DVR-proof on this week’s episode while also evoking that long-ago era of television when advertisers were integral to the presentation and content of programming.

Ed Martin

Ed Martin is editorial advisor of MyersBizNet and its Watch, Listen & Learn platform. He's also the chief television and content critic for MediaVillage. He has written about television and internet programming for several Myers publicatio… read more