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photo Ed Martin November 24, 2015

Pepsi on “Empire”: Coolest. Sponsor. Integration. Ever.

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Call it the wave of the future, or a blast from the past. Pepsi’s sponsorship of Fox’s hit primetime serial “Empire” became virtually DVR-proof on this week’s episode while also evoking that long-ago era of television when advertisers were integral to the presentation and content of programming.

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Ed Martin

Ed Martin is the Editor of MediaVillage and the Chief Television and Content Critic.  He has written about television and Internet programming for several Myers publications since 2000, including The Myers Report, The Myers Programming Repor... read more

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