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Pepsi on “Empire”: Coolest. Sponsor. Integration. Ever.

By Ed Martin November 24, 2015 Planet Ed Archives
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Call it the wave of the future, or a blast from the past. Pepsi’s sponsorship of Fox’s hit primetime serial “Empire” became virtually DVR-proof on this week’s episode while also evoking that long-ago era of television when advertisers were integral to the presentation and content of programming.

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Ed Martin

Ed Martin has written about television and Internet programming for several Myers publications since 2000, including The Myers Report, The Myers Programming Report, MediaBizBloggers and, at present, Planet Ed on MediaVillage. A member of the Televi... read more

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