Mediatel Newsline has been carrying some excellent editorial pieces recently around the topic of media strategy. The latest, from Nick Manning, is here; all credit to Mediatel for giving over the space to this debate. It is quite a contrast to the old "Agency X in trading dispute with Broadcaster Y" that passed as the hot debating topic of the day within the media world and which featured so regularly in Campaign.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.