More and more people are loving on podcasts, including advertisers. But their hating on measurement options has lately been drawing much attention.
Podcast Sponsorships and Measurement, Part 1: An Art and a Science
![Podcast Sponsorships and Measurement, Part 1: An Art and a Science](/media/articles/Corbis-42-16669613.jpg.550x380_q85_box-6%2C0%2C621%2C426_crop.jpg.webp)
More and more people are loving on podcasts, including advertisers. But their hating on measurement options has lately been drawing much attention.
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