Podcast metrics get a bad rap. There is still a lot of confusion over the metrics and what they mean, and talk about the "Wild West," especially among marketers and advertisers. But in reality, it's not that bad.
Podcasting: Moving from Downloads to Listens
![Podcasting: Moving from Downloads to Listens](/media/articles/npr_.jpg.550x380_q85_box-334%2C0%2C4851%2C3132_crop.jpg.webp)