The conference might be called The Radio Show, but podcasting was the star of this year's audio industry annual gathering. About 2,000 radio and audio pros gathered in Dallas last week and podcasting was all anyone wanted to discuss. Conversation and session topics ranged from the next big genres to improvements in data and attribution. Advocates championed the rapid rise in listening, burgeoning catalog of shows, and brand advertiser interest. For all the fanfare, however, there was caution that, in a cluttered media environment, podcasting faces stiff competition for ears and ad budgets.
Podcasting Takes Center Stage
