Politics in Advertising

Let me throw my hat in the ring amp160Flat out politics has no place in product advertising amp160It was suggested that the use of political issues sometimes can be used to connect with consumers amp160Yes you can connect with some but really piss off others amp160Why would that make senseI learned a long time ago that product advertising should steer clear of controversy amp160That39s obvious to say the least amp160Or should be amp160Controversy of any kind will create some aspect of negative thinking and controversy is perhaps most apparent in politics amp160You39re either on one side or the other of almost every topic amp160That39s not only risky it39s a losing proposition for brand marketersPolitical positions have deeprooted feelings amp160The discussions as we all know can be very emotional both for and against amp160Why would an advertiser trying to retain current customers and continue to build new business attempts to do that in such a divergent and controversial environment amp160At the extreme some people just stop buying the product or worse yet create a boycott amp160With social media so prevalent today the Internet is the best tool available to start a conflict amp160Before you know it thousands of people join inThen the media both traditional and digital have a field dayThere are many examples of brands that faced backlash because they offended some people with a political issue that was expressed or implied in their product advertising Aren39t there enough brilliant creative people out there who can do better than that amp160And CMOs or CEOs who should know better amp160I understand that most CEOs of corporations have a political leaning amp160Let them continue to send money to candidates or PACs amp160If they choose they can even make their personal positions known amp160But it should be absolutely clear it39s a posture that should not affect their employees or their customers amp160In my opinion that would just be suicideSo much for my two centsClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Politics in Advertising

Author

Publish date

Channel

Mike Drexler

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

More Videos:

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Politics in Advertising

Enjoying This Commentary? There's More to Love

Mike Drexler

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

Cookies