In the fast-paced media and entertainment industry, technology is the fuel that spurs the innovation that drives profitability and growth. For the ad tech sector in particular, it is the oxygen that keeps the ecosystem thriving as advertisers become more demanding on return on advertising outcomes and begin grappling with the new rules of the game in the race for accurate and timely data in a cookie-less world. At the center of this dynamic is a cutting-edge player, Effectv, which has been leading the effort in showcasing New TV, a transformative new lens to recognize the digital power of television. Time spent viewing video has reached new heights and firmly establishes it as the most powerful way to reach audiences.
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