Ben Tatta of 605 on the Future of Legacy Measurement

As Co-Founder and President of 605, Ben Tatta has embarked on an exciting new venture, working alongside Kristin Dolan, who has a deep appreciation for the increasing value and importance of data and analytics in the media and entertainment industries. 605 launched late last year when Dolan Family Ventures acquired Analytics Media Group (AMG), which targeted and optimized TV messages for the 2012 Obama campaign and transitioned into advising corporations in their marketing and advertising efforts through analysis of a national footprint of viewing data from a variety of sources.