eMarketer last week released a study predicting that by 2017 the majority of US display advertising dollars will be bought programmatically, and that most of the growth will come from mobile. This certainly doesn’t come as much of a surprise to anyone in the digital ad game. It’s also not much of a surprise that “brand safety,” “transparency,” “viewability,” “fulfillment” and “ad blocking” remain obstacles that slow that growth and that concern marketers and their agencies.
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