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Public Broadcasting Podcasts: Stories Worth Selling

Author

E.B. Moss

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NPR InSites

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Audio InSites E.B. Moss Reports

The voracious consumer appetite for podcasts is paying off for the usually outstretched hand of public broadcasting. Even the “seen everything” agency types at last week’s Advertising Week conferred star status on the three panelists set to reveal the secret sauce that makes their public broadcasting podcasts so popular and so compelling for exposure-hungry brands.

E.B. Moss

E.B. runs Moss Appeal, an award-winning brand and marketing agency that provided promotion and affiliate marketing services to various clients. She has coached companies in podcasting, social media, and "green" marketing. E.B. began her caree… read more