My first question to Frank Harrison was "What is your definition of branding?" There was a long pause before Harrison, Publicis Media's global research lead, Data Sciences Practice, replied: "Oh… How long do you want me to talk?" The subject of branding looms large in the media world today, so it's no surprise that the results of the recent Myers Brand Equity Study has sparked great conversation and some thoughtful consideration among advertisers, agencies, and networks.
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