Amid the marketing insights, sales strategies and brand partnerships showcased at this year's IEG Sponsorship Conference a few themes emerged. Contrary to what one might expect, the themes focused not on tactical pitching techniques, strategies around big data or the best ways to reach today's "unreachables" but, rather, on deeper, more intangible truths that encourage businesses to take a hard look at their core values.
Purpose, Culture and the Millennial Mindset
