Put Your Best Emoji Face Forward

Facebook has filed a patent to turn people39s photos into customized emoji The idea is that if you use an emoji on Facebook their facial recognition technology will find a photo where you have a similar expression on your face and then they39ll turn that photo into your very own emojiAt a time when emoji usage is exploding a move like this makes sense Slack actually already lets users turn photos into custom emojis And a team at Google recently designed new emojis to better represent working women from doctors to farmers to teachers and moreNow a lot of brands are already using emojis for marketing But what39s really interesting is how the trends of inclusivity and selfexpression are coming into play More and more people are asking for emojis that better represent who they are and what they like And that39s because an increased number of consumers see what they post online as an expression of who they areSo instead of just jumping into the emoji game marketers should make sure they39re providing real value for their audiences For example our Dove client launched the Love Your Curls emoji keyboard enabling women to use emojis that had curly hair instead of just straight hair And last year our Dominos client launched a program to let you order their pizza by tweeting emojiAll that said the most important thing to remember is this Go through your Facebook photos sometime soonamp160to avoid a bad emoji laterThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers amp160amp160

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Put Your Best Emoji Face Forward

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Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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