Nancy Arnold, Executive Vice President of Marketing at Diray Media, has played an active role in the Direct Marketing space for more than 20 years. In recent years, as new platforms have entered the space and fragmented audiences, viewing habits have changed. Nancy and her team have succeeded in adapting marketing campaigns and ad-buying strategies to keep up with the ever-changing shifts in consumer behaviors.
Q&A: Nancy Arnold on Addressable's Role in DRTV
![Q&A: Nancy Arnold on Addressable's Role in DRTV](/media/articles/Nancy_Arnold_W2aDlxY.png.550x380_q85_box-625%2C844%2C2563%2C2189_crop.png.webp)