I was talking with a partner in one of the large management consulting firms the other day, and he was recounting to me that they are getting a lot of new types of questions, ones they would normally expect from the CMO, but they are now coming from the CEO.
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Bill Harvey, a columnist at MediaVillage ("In Terms of ROI"), has spent more than 35 years leading the way in media research with pioneer thinking in new media, set-top box data, optimizers, measurement standards, privacy standards, the ARF Model; … read more