I was talking with a partner in one of the large management consulting firms the other day, and he was recounting to me that they are getting a lot of new types of questions, ones they would normally expect from the CMO, but they are now coming from the CEO.
Questions CEOs are Asking About Marketing
![Questions CEOs are Asking About Marketing](/media/articles/Advertising22_BgodZLv.jpg.550x380_q85_box-0%2C8%2C300%2C216_crop.jpg.webp)