I was talking with a partner in one of the large management consulting firms the other day, and he was recounting to me that they are getting a lot of new types of questions, ones they would normally expect from the CMO, but they are now coming from the CEO.
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Bill Harvey, who has just won an Emmy® Award for his invention of set top box data, has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the … read more