Is the advertising community shifting budgets earmarked for network TV into digital/online TV? That was one of the big issues raised last week during the UBS Global Media and Communications Conference, which took place at the Westin Hotel a block from Times Square.
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Simon Applebaum has covered the TV medium for more than 38 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, a program all about TV, now in its 12th year. Previously, he was a senior editor for various TV-centric … read more