In an era of data breaches, accusations of fake news and concerns over transparency, and at a time when all things digital were thought to be the coolest tool in the media box, broadcast radio is having its moment. Scores of stories have reported on how it has maintained its lead position for reach (92% of U.S. adults listen to radio weekly), and now it appears that radio has also won the “trust” game.
Radio Scores as Most Trusted Medium: iHeartMedia Shares Survey Results
