I may be wrong, but it seems like there's too much hype around artificial and virtual reality. What we should all be focusing on is real intelligence. The kind of intelligence that gets the troops to stand and deliver on the C-Suite's bold decisions. Intelligence that provides the foundation to invest more to build brands and make more, rather than skinnying back marketing and advertising budgets. We need the kind of intelligence that results in insightful creative that gets the CMO, forward looking media-tech companies and networks to engage with brands and program content consumers love. The kind of creative consumers wouldn't dream of blocking.