Reflections After Cannes: How Brands and Agencies Partnered with YouTube

Confession time. I've been a marketer for 15 years and this was my first year going to Cannes. I went because, as the head of Agency Marketing at Google, I wanted to know what questions my agency partners are asking, what keeps them up at night and what they're excited about in 2016. And I wanted to see if our approach was resonating with them.