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Reflections After Cannes: How Brands and Agencies Partnered with YouTube

Reflections After Cannes: How Brands and Agencies Partnered with YouTube

Author

Cenk Bulbul photo

Cenk Bulbul

Publish date

July 05, 2016

Channel

YouTube Insights
15 38 4

Confession time. I've been a marketer for 15 years and this was my first year going to Cannes. I went because, as the head of Agency Marketing at Google, I wanted to know what questions my agency partners are asking, what keeps them up at night and what they're excited about in 2016. And I wanted to see if our approach was resonating with them.

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15 38 4
Cenk Bulbul photo

Cenk Bulbul

In his current role as Head of Agency Marketing, Cenk Bulbul leads Google’s efforts to inspire and enable advertising agencies to develop digital marketing campaigns. Previously at Google Cenk was the Head of Strategy and Insights for YouTube Ads Mar... read more

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