It’s no secret that those of us who aren’t as interested as others in the biggest sporting event of the year still tune in to the Super Bowl for, if nothing else, the (hopefully) amazing commercials. A lot of them are high-budget, social media convo-bait, and others, like much of pop culture in general, are a reaction to the world and its current collective turmoil. It’s a litmus test of sorts -- a televised mood ring. It was in this vein that I watched the commercials that were telecast during Super Bowl LIII, because Lord knows there’s a hell of a lot going on right now.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.