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The Cog Blog logo

Research Resurgent!

Research Resurgent!

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Brian Jacobs

Publish date

November 29, 2016

Channel

The Cog Blog
6 33 2

It may seem an odd time to praise the research industry. After all, when it came to the two most significant public votes this year (the EU Referendum and the U.S. Presidential Election), the market research industry managed to call both wrong. It’s hardly that they were even multiple choice -- both were in effect yes/no questions. For several weeks back in June the British press was full of polls on whether we were staying or going. More recently my American friends were bombarded by polls and experts interpreting the polls on what the nation’s voters were thinking about the two very different options open to them. And in both cases most pollsters, and most experts were incorrect.

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Brian Jacobs

Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more

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    Home Knowledge Exchange
    Knowledge Exchange

    A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

    Read member content
    #

    Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

    Go to page
    #

    For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

    Go to page
    #

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

    Go to page
    #

    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

    Go to page
    TV / Video Download
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    Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

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    Behind the Scenes in Hollywood
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    Ed Martin Report
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    TV / Video Download
    Go to page
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    Lunch at Michael's
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    The Myers Report

    For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

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    Watch, Listen & learn
    Watch, Listen & learn

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

    See All Channels
    Jack Myers Leadership Conversations
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    Insider InSites Podcasts
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    Advancing Diversity
    Advancing Diversity Villages

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    Advancing Diversity Hall of Honors
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