By now we all know that news viewing on television has gone up since COVID began. What few of us knew was how much it had gone up over time even before the pandemic.
Research Says News Is Under-Used by Advertisers
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Bill Harvey
Bill Harvey, who has just won an Emmy® Award for his invention of set top box data, has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the … read more
