By now we all know that news viewing on television has gone up since COVID began. What few of us knew was how much it had gone up over time even before the pandemic.
Research Says News Is Under-Used by Advertisers
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Bill Harvey
Bill Harvey, a columnist at MediaVillage ("In Terms of ROI"), has spent more than 35 years leading the way in media research with pioneer thinking in new media, set-top box data, optimizers, measurement standards, privacy standards, the ARF Model; … read more
