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Roku's Dan Robbins: "Results and ROI Attributable to OTT"

Roku's Dan Robbins: "Results and ROI Attributable to OTT"

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Kathy Newberger

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Roku Insights

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On Marketing Innovation
1 20 435

According to Pivotal Research analysis of Nielsen data, 11% of all viewing in U.S. households with adults 18-49 occurs on a connected device or smart TV.  For Roku's Manager of Advertising Research, Dan Robbins (pictured above), who moved to Roku from Nielsen about a year ago, that is the type of information that is fueling growth in advertising investment as the cord cutting audience grows.  Robbins' team works with nearly half of the top advertisers on the AdAge Leading National Advertisers 2017 Index and most of the largest ad agencies to help them measure the success of their media spend.  In an exclusive interview with MediaVillage, he shared details of how Roku's proprietary data, in conjunction with third-party research, is helping brands and media teams to create more effective and efficient ad campaigns.

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Kathy Newberger

Kathy Newberger manages the media and entertainment category at the NY Interconnect, which is a joint venture between Altice USA, Charter Communications and Comcast, and unifies TV and video ad opportunities across all providers in the New York DMA. Her b… read more

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Home Knowledge Exchange
Knowledge Exchange

A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

Read member content
#

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
Watch, Listen & Learn
Watch, Listen & Learn

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

See All Channels
Legends & Leaders
Go to page
The Pool
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Conversations with the Community
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View from the Grandstand
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Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

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From Advocacy to Activism
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