It seems that everything these days has to be interpreted as black or white, good or bad, right or wrong. There's no room anymore for good old grey. This is not healthy; extreme positions mean there's little room for discussion or constructive debate. It's thus with some trepidation that I say that we should be rethinking industry audience research's remit. Having now attracted the angry research brigade, let me continue.
Rethinking Audience Research
