$330 billion. That’s how much Hispanics spent at retail in 2014. A number of that size is a wake-up call to any retailer who has yet to weigh the impact Hispanics can have on their business. How can retailers capitalize on this expansive retail opportunity?
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Kathy Whitlock is a Vice President, Strategy and Insights Group, and leads the retail, political, education, travel, entertainment, creative and media consulting verticals within Univision Communication Inc’s Strategy & Insights team. She is … read more