Kathy Whitlock is a Vice President, Strategy and Insights Group, and leads the retail, political, education, travel, entertainment, creative and media consulting verticals within Univision Communication Inc’s Strategy & Insights team. She is an integrated brand and business building professional who has delivered revenue growth for companies in international, US and US Hispanic markets. She works with mass and specialty retail clients and their agencies to help them achieve success with the Hispanic consumer.
Kathy has worked on both client and agency sides (Johnson & Johnson, Playtex, Warner Bros, DDB, BBDO, among others). Her areas of expertise include brand creation and strategic development, direct marketing, market research/test marketing, creative of all kinds and total market planning, including media. Kathy is fluent in English, Spanish and French.
The insights you need, in your inbox daily
We use cookies and similar methods to recognize visitors and remember their preferences, understand the performance of our site, provide social media features, and serve more relevant content to you. By continuing to browse the website you consent to all cookies in accordance with our Privacy Policy.
MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity
See All ChannelsMediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom
Read member contentAt MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload
See All Channels