Kathy Whitlock is a Vice President, Strategy and Insights Group, and leads the retail, political, education, travel, entertainment, creative and media consulting verticals within Univision Communication Inc’s Strategy & Insights team. She is an integrated brand and business building professional who has delivered revenue growth for companies in international, US and US Hispanic markets. She works with mass and specialty retail clients and their agencies to help them achieve success with the Hispanic consumer.
Kathy has worked on both client and agency sides (Johnson & Johnson, Playtex, Warner Bros, DDB, BBDO, among others). Her areas of expertise include brand creation and strategic development, direct marketing, market research/test marketing, creative of all kinds and total market planning, including media. Kathy is fluent in English, Spanish and French.