Roku and Tumblr: Taking Over the TV Viewing Experience?

amp160Two senior industry leaders who have steadfast observations on the future of television are RBC Capital Markets managing director William Drewry and David Hayes leader of Canvas the think tank unit of Yahoo39s microblogging platform Tumblr Drewry is clear about how TV will be delivered to people and Hayes is confident about the TV set39s capacity and capabilities Hayes first explored set options as vice president of Lionsgate39s digital marketing operationBoth execs used last Thursday39s Media Outlook 2014 event at the Hearst Tower in New York to showcase their respective positions The crowd they spoke beforeabout 30 assembled by the Media Financial Management Associationwas small in numbers However expect Drewry and Hayes to both be in great demand and to reach larger crowds if their outlooks pan outquotI can see a day when all TV is overthetopquot Drewry declared That39s all TV networks services and applications delivered independently of broadcast cable or satellite Roku the digital media plugin player for TV sets that RBC has invested in has quotopened people39s eyes to what overthetop can bequot More than five million people have a Roku device attached to their sets in some way able to watch more than 1000 channels of video audio and casual games quotThey want to be the operating system of the TV set People are already amazed at the depth of content available therequotHis outlook came with some advice for the majority of Outlook attendees involved with local broadcast station groups quotFind your way to this platformquot Drewry saidWith equally passionate fashion Hayes concluded that smart TV sets and what they39re doing now or will do soon are quotgoing to be highly transformationalquot The transformation will not be long in coming where the public is concerned quotThere39s huge potential in storytelling and commerce It39s my oneyear aroundthecorner thing of changequot Hayes commented quotIt39s cool to think that in a year from now smart TV will be so many different things I see a future of app stores on all screens Crowdsourcing material could be important to this Or usergenerated contentquotTumblr allows people to insert multimedia and social media feedback into blogs Canvas Hayes39 unit is exploring smart TV possibilities the exact nature of which he39s not able to share in public now He wishes otherwise because Tumblr39s ambition embraces being on every media platformHayes and Drewry along with the rest of us may get further clarity on how soon their beliefs will shape the masses Wednesday during the annual Future of Television Forum happening at the NYbased Museum of Jewish Heritage near Battery Park Roku chief executive Anthony Wood will speak on the opening roundtable and for the first time a set of panels will focus on smart TV developments Another firsttime attraction a halfday entrepreneur pitch session before venture capitalists could turn up prospective smart TV service or tech players Paraphrasing the popular 1980s Rick Ashley songvideo and a bit of Robert Ripley this kind of together may end up TV39s foreveror notThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentariesamp160

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Roku and Tumblr: Taking Over the TV Viewing Experience?

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Roku and Tumblr: Taking Over the TV Viewing Experience?

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