There is so much data available today, but much of it is fragmented and in silos. How can the industry best collect, merge and normalize this data for use by marketers? For Aziz Rahimtoola, CEO and Co-Founder of Sabio, the richness of mobile data is one of the keys to understanding consumer behavior.
Sabio’s Aziz Rahimtoola on Mobile and App Data
![Sabio’s Aziz Rahimtoola on Mobile and App Data](/media/articles/Pandemic.JPG.550x380_q85_box-123%2C0%2C3653%2C2452_crop.jpg.webp)