Scot Safon (pictured below) knows better than most Chief Marketing Officers how the day's headlines can elicit strong emotions in viewers. After years heading marketing at CNN, he has been applying an antidote to the weight of the day, happily marketing the more "uplifting" stories of UPtv. Their newest network campaign netted some headlines of its own, but more for its cheeky promise to, literally, "turn frowns upside down." Safon recently shared with MediaVillage the specifics on the evolution and the application of the elements -- from custom emojis to sponsor opportunities.
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