By this point in the Upfront season advertisers and marketers have probably heard it all. Media conglomerates and platforms are packaging new research, pricing models and pod strategies to compel advertisers to consider buying their medium versus competitors. Screenvision promises a different approach. For its Upfront tonight (May 10) Screenvision Media will provide proof of its storytelling platform's strength and why it's an essential element in a brand's media mix. Screenvision will present the view that cinema is an "and" versus an "or" decision for any premier media plan. For those not in the audience, here's their backup:
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