In 2017, we worked with Nielsen to develop the Secrets of Spanish Language TV ROI report, which was critical in highlighting the key variables that optimize ROI with Spanish-language media campaigns. (You can catch Matt Krepsik, Global Head of MROI Product Leadership from Nielsen, talking about the first report in depth at our 2017 Leading the Change conference.)
Secrets of Spanish Language Advertising 2.0: An Opportunity for Today's Marketers
