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About Us

Self-Driving Cars Will Require a Whole New Marketing Language

Author

Jim Motavalli

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Channel

Auto Marketing InSites

The coming age of the self-driving car presents both challenges and opportunities for advertisers and marketers. Instead of selling the outside of the car, the industry is going to be selling the interior.

Jim Motavalli

Auto-industry expert Jim Motavalli is a highly regarded writer for MediaVillage ("Motavalli on Marketing"), The New York Times, Barron's, Autoblog.com, National Public Radio's Car Talk, and others. He is author or editor of eight books, inc… read more