The coming age of the self-driving car presents both challenges and opportunities for advertisers and marketers. Instead of selling the outside of the car, the industry is going to be selling the interior.
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Auto-industry expert Jim Motavalli is a highly regarded writer for MediaVillage ("Motavalli on Marketing"), The New York Times, Barron's, Autoblog.com, National Public Radio's Car Talk, and others. He is author or editor of eight books, inc… read more