The coming age of the self-driving car presents both challenges and opportunities for advertisers and marketers. Instead of selling the outside of the car, the industry is going to be selling the interior.
Self-Driving Cars Will Require a Whole New Marketing Language
![Self-Driving Cars Will Require a Whole New Marketing Language](/media/articles/mercedes_f015_luxury_interior2.jpg.550x380_q85_box-0%2C0%2C4313%2C3000_crop.jpg.webp)